This shot is
presented through split stage showing an auction on the right selling a
painting and on the left is somebody signing in. The green light indicates that
the card has been approved and that they’re allowed to be there. The card being
swiped is displayed in a close up which allows the audience to clearly see the
action and green light. The person swiping the card appears to be wearing a
suit, suggesting an important event. The auction is tightly framed connoting
that it is a packed audience and this painting is particularly popular. There
is the diegetic voice of the auctioneer saying ‘Let’s start the bidding at £5
million pounds!” and underlying is a non-diegetic piece of music which plays
throughout. It has a quick beat to it and has a chiming and the sound of
somebody’s voice singing short notes. The music is intriguing and follows the
pace of the trailer which gives an insight to the genre of the film. The camera
is focused on the people however; their backs are to us so it shows that they
are insignificant to the plot. This is a long shot of the auctioneer and
painting which again shows the mass of people in between the stage and camera
highlighting the attraction and importance of the painting. The audience are
dressed smartly and the presentation of the stage is clean and tidy not
surrounded by various antiques and furniture items as you may see on Bargain
Hunt. Due to the split stage it implies that these two scenes are coinciding
and therefore suggest that this is a planned operation and has been timed.
Also, to the audience while they just watch the auction they are unaware as to
what is happening backstage. Auctioneers are aimed at 35-60 year olds. So at
the moment I would say this is the target audience but, because of this coinciding
scene with somebody signing in and at the moment there is no reason for it,
firstly it indicates that this is important and it also is mysterious so this
lowers the target audience to 20-40 year old's, women and men.
This is a bird’s eye
view which is wide angled and slightly canted. The tilt to the shot connotes
the disjointed nature of the plot and indicates the imbalance of what is going
on as it is unexpected. Also, this shot could be a point of view from somebody
behind this interruption. From this high angle you are able to see a carpet of
smoke rise and grow through the walkway and the surrounding audience start to
get up to leave. The setting is grand which again emphasizes the importance of
this event. The shot is wide angled and no longer tightly framed to show how
many people attended, it is wide to capture everyone running away. The audience
and staff look very small and so there is no emotional connection as they are
not significant characters; instead you wonder what the reason for this is. The
non-diegetic music is still playing and dietetically you can hear the people
screaming. Due to the worry and panic it magnifies the mysterious plot so far
and so implies that this is still aimed at 20-40 year old women and men.
This
is a close up of the main character, the use of direct mode of address connects
him to the audience and you feel involved. His facial expression is serious but
he looks wise and knowledgeable. His eyes are blue which is associated with
calmness, serenity and pureness so this is comforting and we see him as a
protagonist. The lighting is low key on the right of his face and high key on
the left. This suggests he has two sides to him being good and bad. He could be
one to watch out for, this hint at an antagonist could be dangerous, however,
the high key lighting is powerful and implies that he wants to be good and has
intention to do right. This film could possibly be about finding a balance for
him or maybe somebody is controlling him or guiding him on to a bad path. He is
wearing a suit and looks smart and respectable. The non-diegetic music tones
down and there is no voiceover playing so this diegetic silence whilst the
camera slowly pans around the front of him is enduring. The character is not
placed in the centre of the shot suggesting he is not the main protagonist in
this film and doesn’t need the attention as maybe he is a secret worker or does
something secretly.
This
is a two shot and a close up of the two lead characters. There are very close
together and this intimacy suggests that either she is a love interest or they
are in a relationship. The lighting is high key but it looks musky and so maybe
their fling isn’t the correct thing to do. The clip before had a voiceover of
the woman saying ‘He wants the painting for himself’ and then he replies ‘I don’t
believe that’ and this just overlaps with this clip so we can see the
relationship between them and match voices to faces. Also, the speaking of the
painting links this back to their beginning of the trailer, expressing its
apparent significance. There is some very fast non-diegetic music playing which
sounds dramatic and intriguing. Due to the nudity shown in the trailer and this
relationship I would say couples could be a target audience, ranging from 16-35
years.
This
is a long shot showing a car on fire falling over a cliff edge into water. The
explosion is conventional of an action film and expresses danger and drama
which is going to be a part of the film. The non-diegetic music has built up
and at this point of the trailer it shows snippets of clips of action from the
film, the pace of the music is synchronised with the pace of the trailer. This
fire will be CGI and chroma key will have been used for the background.
From looking at this film trailer I feel they are features
which are appealing to many different people. The certificate is a 15, I would
say this film attracts 16-35 year old women because James McAvoy (main
character) is popular and many women will want to see the film because of him.
Also, couples will be interested especially as there is a relationship which
appears to develop in the film trailer. Typical conventions that men are
attracted to are explosions, guns and danger which are shown in this film and
so they will appeal to this.
- Length of trailer = 2.00 minutes
- Crime – Drama – Mystery
- Certified 15
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