Song for Marion - focusing on Target Audience

 This is an over-the-shoulder medium shot. It is clear the man is engaging in conversation because of the over the shoulder and so presents an element of togetherness. The rock sign is very unconventional for a man of his age and so suggests that the film is very unconventional and risky. He is dressed stereotypically like an elderly man with a knitted jumper and tweed cap. Tweed is a popular fabric worn in the countryside and so now we know his location. The rock symbol suggests this film is musical and comical for this age range. The quick non diegetic music stops to let the man’s best rock and roll sound be diegetically heard.

This is a long shot showing a choir room. The instructor is in the centre dancing whilst the others sing around her. This is a fun, happy clip which gives an insight to the rest of the film which will be jolly and involve teamwork. The mise-en-scene used makes it clear that they are a choir because of the piano and music sheets on top. Also, the people are holding music sheets too which they are singing off. Conforming to stereotypes of elder people the men and woman are wearing looser clothes and generally older looking items which fit them to the age range. Whilst this shot is shown, there is a non-diegetic piece of music playing which sounds like a guitar being played in a very upbeat, happy tune. Also, a conversation between an elderly couple before this clip continues as a non-diegetic voiceover. The woman says ‘Did Granddad tell you?’ and then the conversation follows on after a couple more clips. This links the shots together. The transitions used before this shot and after are cuts, this allows a clean finish and the fast transition keeps the trailer moving quickly and highlights the pace of the film. Even though this trailer is showing a younger, fun side to these elderly people I think that this is aimed at their age range, so 60-80 year old women and men, probably couples. It seems like a feel good film.

 This is a wide angled long shot, however, the wall between splits the shot as if it is two scenes. In each scene they are portraying different emotions. The elderly man on the left, Arthur, is slumped onto the end of his bed with his shoulder’s hunched forward and hands on his lap. He is conveying unhappiness and looks depressed. He is wearing darker colours and the mise-en-scene around him is mainly shades of brown which suggest dullness. The man is sat further back compared to the other two which suggests that he has distanced himself away from family life or is being pushed away. There is non-diegetic music playing which sounds like a guitar. It is being strummed slowly which matches the mood and pace of the film trailer at this point. There is also a non-diegetic voiceover of the gentleman who says 'I've got to go then' which indicates that he is moving away. Continuing in the trailer, his wife replies 'Oh yes, you bloody well have' and they are actually discussing him joining the choir. This slight confusion as to what is happening is intriguing and makes you want to watch the film. The lighting used is low key whereas the scene to the right is high key and so this contrast also highlights their opposite emotions. The man and daughter are wearing bright colours and surrounded by a lot of yellow. Yellow is associated with happiness, harmony and optimism. Also, they are together and have contact which connotes they’re comfortable around each other and have a close relationship. From this deconstruction of this shot it shows that there is an underlying theme of relationships and so this film could appeal to couples.

This is a wide angled long shot which has the film’s title appear on top. The word ‘Song’ is written and ‘for Marion’ fades on. This is wide angled to show the large ensemble making up the choir. The long shot is used to show how small they look stood on the grand stage, this makes them look vulnerable and because we don’t hear them sing it leaves it on a cliff hanger on whether they will or not. The man, Arthur, is stood in his own spotlight showing his importance to the song. He is the same man from the above shot looking sunken and depressed, his transformation to now being in the spotlight indicates that this film is about not giving up and succeeding. The use of the yellow sun as the backdrop could be a sunrise or sunset. If a sunrise it can be seen to represent their growth throughout this process and now they are reaching the top. If a sunset this could be seen as their last opportunity to show everyone what they have got, especially because of their age holding them back. There is a non-diegetic music of a guitar playing a few notes which synchronise with the writing of ‘Song’. It is soft and tuneful. The choir are all wearing yellows and oranges which show their togetherness and again link to yellow and orange being happy colours.

From looking at the film trailer I would say the target audience are couples aged 55-75 years. This is also the age of the actors in the film so it is relatable for this audience. The subject matter is relatable and when you reach this age the question of what to do in your spare time when you hit retirement. This film is happy and uplifting and would appear to end on a good note.

• Trailer Length - 1.54 minutes
• Comedy – Drama – Music
• Certified PG