Monday, 17 June 2013

The Odd Life of Timothy Green - focusing on Target Audience

 This is a medium shot of the two main characters. They are both using direct mode of address which engages the audience and makes you feel involved. The two look upset and so immediately we sympathise with the characters because we have an emotional connection from meeting them and seeing a part of their story within the trailer. There is no non-diegetic music, silence is used so we assume that something serious is going on and it makes the audience listen and focus. There is the diegetic voice of a woman speaking who says 'You couldn't have tried harder. We have explored every medical option' which implies that the couple were trying for a baby and have been unsuccessful. At the moment it would seem that the target audience is 25-40 year old couples who either have children or want them. The voice is heard from behind the camera which is who they're looking at so this is also a point of view (POV) shot. The lighting is low key here, it's dark around the couple and they're faces are lit which allows us to see their expression. The darker lighting suggests hard times and difficulties which matches their situation of not being able to have a baby. The brighter light on their faces suggests that they possess a little bit of hope and that this film will be hopeful and eye opening. The woman is dressed traditionally and the colours are co-ordinated which suggests that she puts time and effort into how she is presented and possibly because she does not have many other things to concentrate on. The man looks smart with his jacket which conveys he has made an effort into his presentation. His overall colour that he is wearing is brown and looks quite depressed and worn down which matches his mood. Both characters look respectable and clean, proposing an important meeting. The setting looks quite traditional too with the backdrop of artwork and there is a glimpse of the chair which the woman is sat on. The placing of the chairs indicates that they are in an office arrangement and that this shot is a point of view from the person in charge’s perspective. The traditional design on the office implies that the person on the other side of the desk has a good profession like a Doctor, Manager of a business or Lawyer. From what she says at the beginning you guess she is in the medical profession. 



This shot is later on in the film trailer showing the same two with a small child dancing in their living room. This a wide angled medium shot. This shows the whole of the room and indicates their financial situation which also judging by the smart, antique looking furniture implies they are well off with money. The three are dancing which expresses a happy family life, contrasting to the above screen shot. Due to the joyful mood it suggests that this film is going to be uplifting. The younger child is dressed similarly which connotes that he is theirs. There is a non-diegetic piece of music playing underneath this montage of happy clips, the music sounds like trumpets and I believe there's also the overlap of a  tambourine. It is very uplifting and joyful and gives a clue as to what this film's overall emotion will be.

From watching the trailer I can see that this is targeted at females aged 25-35 because of the maternal nature of the plot. However, after researching into the target audience of the film ‘The Odd Life of Timothy Green’, I have seen that it is aimed at families. The features appealing to the target audience are the playful colours, the genre being a fantasy and the story is magical. Also, the producer is Walt Disney which is known for children’s films.

  •  Length of trailer – 2.07 minutes
  • Comedy – Drama – Fantasy
  • Certified U

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