La Roux - Bulletproof (Genre: Electronic)

The camera begins on the ground level and tilts up to reveal the black strips on the floor growing in size and creating squares. These animated strips will be created in the editing suite using CGI (computer generated imagery). The camera rises upwards to a bright light above the ‘La Roux’ sign. This then cuts to the next shot as the pace of the music is fast and so the editing as to match the tempo. The lighting is low key and the sign of the band’s name is in darkness. This is because the song has just started and everything is ‘waking up’. There are a lot of shapes in this animated setting. Everything is defined and precise which could imply that their music is specifically how they wanted it and so this makes it special for the audience.

This is a long shot of the singer sat down in the centre of the shot, showing that she is the most important thing throughout this video and so the focus in on her. The music is playing however, she hasn’t started singing yet and so her head is turned away from the camera. The camera is zooming in towards her and then it cuts to a medium shot –still zooming in- and then cuts again to a still close up to which she turns to the camera and starts singing. The mise en scene looks similar to the above shot and it could be that she is sat inside the ‘A’. There are shapes on the ground which are random and imply that they will be used later in the video and so it will become clear to the audience. The lighting is high key and there is a red back light which is producing a light glow. Red is associated with love and passion but considering the song title is ‘bulletproof’ it could connote pain and blood. However, because she is supposedly not affected by the bullets maybe everything is painless and there is no visible blood injury. Her outfit is unique; the zebra bomber jacket is quite masculine and portrays that she is a tom boy. This theory is enhanced from her high top trainers and short hair which is stereotypically a boy’s haircut.

This is a close up and she is using direct mode of address which connects the audience to the artist, making them feel involved. La Roux is not conventionally attractive which separates her from modern, pop, female artists. There is an obvious use of make up and the colours used match the colour of her hair. She is wearing a gold chain necklace which again is something conventionally masculine and highlights how unique she is. This could also show how unique and original her music is which makes it special and a privilege for the audience to listen to. The white background stops there being any distractions and the audience can see this is almost certainly shot in a studio. I can see above her left shoulder the corner of a white chair which has been used so you can barely see it against the background.

This is the same shot as the opening, except this time the set is bright and colourful. There is a colour scheme used where there’s three repetitive colours; pastel green, yellow and pastel orange (similar to her hair and make up). The bright, lively colours portray her music and match the tempo of the song. This shot begins as a pan and turns to face the front of the artist and then tracks backwards and she is walking towards the camera. Before this shot there is a close up and you can see she has different make up on. Everything is the same except she has green eye shadow all over her eyelids and going into her eyebrows. A change in costume or make up is very conventional in a pop music video. La Roux’s genre is Alternative/Pop.

This shot is hard to define as the singer is made to look like a giant as the scenery is small and there is a tiny version of her, back centre. This mise en scene links to the title of the song ‘bulletproof’ and how she is powerful and has a high status above everyone else and so she is physically bigger and more powerful. At this point the lyrics of the song are ‘I won’t let you turn around and tell me now I’m much too proud; all you do is fill me up with doubt’. The little version of La Roux is singing and it is almost as if she is leaving that part of her behind. The lyrics are suggesting that she is sick of this person’s behaviour and is becoming the bigger person; physically and mentally.

This is a long shot of the singer walking towards the camera using direct mode of address. This once again involves the audience and you feel like you are with her which is special and an honour for the audience. The setting is done by a green screen (chroma key) and allows the editors to transport La Roux anywhere and this makes the video more exciting. She has had an outfit change and is wearing jeans and a different top. This is conventional in a pop music video. The genre of this song is pop/electronic.

The objects dropping from the ceiling never hit the artist, representing physically that she is 'bulletproof' and even though they are not bullets she is untouchable. There has been another outfit change, conforming to the convention and the set change also conforms to this. The bright colours used for the objects stand out and are noticable. From this it highlights that she is bulletproof. This is a still long shot, initially everything is at a normal pace and after the objects drop the video has been edited to a slow motion. This makes everything very dramatic and intense. The camera is still because if it was panning or tilting it would make the shot too busy with the props moving.

The target audience for this song is 15-25 year olds, female and male.